recent years, brands have rallied around social movements like
animal rights or gender equality as key marketing strategies.
Though these brands have connected with influencers through
“values-based” campaigns, fashion brands that are fundamentally
“values-driven” have positioned themselves at the forefront of a
larger sustainability dialogue across the industry. In addition,
while fast fashion retailers are often notorious for their lack of
transparency, some have responded to the growing demand for
eco-friendly products by adopting more socially and environmentally
conscious practices. In this report and webinar, we
examine three fundamentally values-driven fashion brands across
different market segments—Stella McCartney, Reformation, and
Everlane—and their respective ambassador communities in 2017. We’ll
also cover an analysis of fast fashion retailer H&M and its
sustainable clothing line, H&M Conscious.
TRIBE TALKS: WEBINAR SERIES
With social networks influencing consumer behavior
more than ever, the success of brands is becoming increasingly
dependent on digital word-of-mouth. Tribe Dynamics conducts
in-depth research on brands’ social performance, using earned media
value (EMV), our proprietary metric for measuring online
engagement, to evaluate influencer marketing strategies. Now, we
want to share our insights with you!
Over the coming months, we will hold bi-weekly
webinars on topics ranging from the role of activism in influencer
marketing to strategies for smaller-scale influencer activations.
Each webinar will be accompanied by a special report providing
additional data and insights on the topic. We hope you find these
webinars and reports as illuminating as we have while creating