balance of power has shifted: in the age of digitally native
strategies, brands no longer need to depend on traditional
retailers to reach consumers. In light of the rise of
non-traditional distribution methods, Tribe Dynamics investigated
how beauty retailers and department stores are performing and
evolving in the digital space.
TRIBE TALKS: WEBINAR SERIES
With social networks influencing consumer behavior
more than ever, the success of brands is becoming increasingly
dependent on digital word-of-mouth. Tribe Dynamics conducts
in-depth research on brands’ social performance, using earned media
value (EMV), our proprietary metric for measuring online
engagement, to evaluate influencer marketing strategies. Now, we
want to share our insights with you!
Over the coming months, we will hold bi-weekly
webinars on topics ranging from the role of activism in influencer
marketing to strategies for smaller-scale influencer activations.
Each webinar will be accompanied by a special report providing
additional data and insights on the topic. We hope you find these
webinars and reports as illuminating as we have while creating