Webinar "Aesthetic Communities and the Brands They Champion"


As anyone who’s ever scrolled through an Instagram feed can tell you, sometimes thousands of different posts seem to fit neatly into just a few perfectly curated boxes. Thanks to both users’ shared interests and influencers’ knowledge of trends, popular content often bears distinct aesthetic similarities, and its creators can be grouped into “families” of like-minded enthusiasts. While this phenomenon is common across multiple verticals, it is especially prominent within the beauty and lifestyle spaces, where countless such groupings have proliferated on social media. In this report and webinar, we examine several of these distinct aesthetic groups, from skincare flat-lay enthusiasts to sneakerhead aggregator accounts.


With social networks influencing consumer behavior more than ever, the success of brands is becoming increasingly dependent on digital word-of-mouth. Tribe Dynamics conducts in-depth research on brands’ social performance, using earned media value (EMV), our proprietary metric for measuring online engagement, to evaluate influencer marketing strategies. Now, we want to share our insights with you!

Over the coming months, we will hold bi-weekly webinars on topics ranging from the role of activism in influencer marketing to strategies for smaller-scale influencer activations. Each webinar will be accompanied by a special report providing additional data and insights on the topic. We hope you find these webinars and reports as illuminating as we have while creating them!

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