Webinar "Values-Driven Fashion Brands and the Influencer Community"


In recent years, brands have rallied around social movements like animal rights or gender equality as key marketing strategies. Though these brands have connected with influencers through “values-based” campaigns, fashion brands that are fundamentally “values-driven” have positioned themselves at the forefront of a larger sustainability dialogue across the industry. In addition, while fast fashion retailers are often notorious for their lack of transparency, some have responded to the growing demand for eco-friendly products by adopting more socially and environmentally conscious practices. In this report and webinar, we examine three fundamentally values-driven fashion brands across different market segments—Stella McCartney, Reformation, and Everlane—and their respective ambassador communities in 2017. We’ll also cover an analysis of fast fashion retailer H&M and its sustainable clothing line, H&M Conscious.


With social networks influencing consumer behavior more than ever, the success of brands is becoming increasingly dependent on digital word-of-mouth. Tribe Dynamics conducts in-depth research on brands’ social performance, using earned media value (EMV), our proprietary metric for measuring online engagement, to evaluate influencer marketing strategies. Now, we want to share our insights with you!

Over the coming months, we will hold bi-weekly webinars on topics ranging from the role of activism in influencer marketing to strategies for smaller-scale influencer activations. Each webinar will be accompanied by a special report providing additional data and insights on the topic. We hope you find these webinars and reports as illuminating as we have while creating them!

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