Webinar "Supporting the Influencer Community"


The most effective brand-influencer relationships are mutually beneficial: while the influencer provides consistent exposure for the brand and its products, the brand supports the influencer in their career aspirations. Beyond paid sponsorships, product sends, or invites to parties, beauty and fashion brands have found more creative methods of supporting influencers and thus engendering long-term loyalty. In this report and webinar, we explore five innovative, proven, and adaptable ways brands can support their influencer communities and generate exciting content.


With social networks influencing consumer behavior more than ever, the success of brands is becoming increasingly dependent on digital word-of-mouth. Tribe Dynamics conducts in-depth research on brands’ social performance, using earned media value (EMV), our proprietary metric for measuring online engagement, to evaluate influencer marketing strategies. Now, we want to share our insights with you!

Over the coming months, we will hold bi-weekly webinars on topics ranging from the role of activism in influencer marketing to strategies for smaller-scale influencer activations. Each webinar will be accompanied by a special report providing additional data and insights on the topic. We hope you find these webinars and reports as illuminating as we have while creating them!

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